Roadmap
Phase 1 — Core Infrastructure & MVP
2025 Q4 – 2026 Q2
• Launch of core consent and settlement infrastructure • Initial privacy-safe audience matching and measurement (MVP) • Deployment of receipt-based on-chain settlement mechanism
• Advertiser Workstation: Campaign setup, audience definition, and receipt-based reconciliation
• Media / Platform SDK Edge-side event signing and encrypted delivery receipt generation
• User Wallet Consent authorization, revocation, and reward claiming
• Node Program (Early Access) Task execution, proof generation, and basic node monitoring
• Closed-loop pilot launch – End-to-end flow: Consent → Delivery → Receipt → Settlement – Initial focus on ecommerce, retail media, or on-chain membership use cases
Phase 2 — Scale, Connectors & Network Expansion
2026 Q3 – 2027 Q2
• Connector Marketplace (Beta) – Integrations with CDP / CRM systems and selected Web2 & Web3 channels
• Unified event semantics – Standardized event schema across all channels and connectors
• Decentralized Node Network – Node staking, admission, task assignment, and proof submission – Peak-load handling and graceful degradation mechanisms
• Audit & compliance tooling (Standardized) – Fixed reconciliation package format – SDK-level offline buffering and delayed on-chain submission
• User transparency features – Personal data usage summaries – Anonymous reward claiming via cryptographic proofs
Phase 3 — Governance, Economics & Ecosystem Sustainability
2027 Q3 – 2028 Q2
• On-chain governance launch (DAO) – Parameter proposals and community voting – Full governance history and configuration playback
• $GEN economic mechanism activation – Stablecoins for settlement – $GEN for staking, incentives, and penalties
• Ecosystem incentive programs – Grants and work-based rebates for connectors, compliance tools, and audits
• Independent security & compliance audits – Annual third-party reviews – Incident response and emergency settlement mechanisms
Gency will evolve into a decentralized, privacy-native advertising and data collaboration protocol, enabling transparent value exchange between users, platforms, and advertisers.
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