# Roadmap

### Phase 1 — Core Infrastructure & MVP

#### 2025 Q4 – 2026 Q2

• Launch of core consent and settlement infrastructure\
• Initial privacy-safe audience matching and measurement (MVP)\
• Deployment of receipt-based on-chain settlement mechanism

• Advertiser Workstation: Campaign setup, audience definition, and receipt-based reconciliation

• Media / Platform SDK\
  Edge-side event signing and encrypted delivery receipt generation

• User Wallet\
  Consent authorization, revocation, and reward claiming

• Node Program (Early Access)\
Task execution, proof generation, and basic node monitoring

• Closed-loop pilot launch\
– End-to-end flow: Consent → Delivery → Receipt → Settlement\
– Initial focus on ecommerce, retail media, or on-chain membership use cases

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### Phase 2 — Scale, Connectors & Network Expansion

#### 2026 Q3 – 2027 Q2

• Connector Marketplace (Beta)\
– Integrations with CDP / CRM systems and selected Web2 & Web3 channels

• Unified event semantics\
– Standardized event schema across all channels and connectors

• Decentralized Node Network\
– Node staking, admission, task assignment, and proof submission\
– Peak-load handling and graceful degradation mechanisms

• Audit & compliance tooling (Standardized)\
– Fixed reconciliation package format\
– SDK-level offline buffering and delayed on-chain submission

• User transparency features\
– Personal data usage summaries\
– Anonymous reward claiming via cryptographic proofs

***

### Phase 3 — Governance, Economics & Ecosystem Sustainability

#### 2027 Q3 – 2028 Q2

• On-chain governance launch (DAO)\
– Parameter proposals and community voting\
– Full governance history and configuration playback

• $GEN economic mechanism activation\
– Stablecoins for settlement\
– $GEN for staking, incentives, and penalties

• Ecosystem incentive programs\
– Grants and work-based rebates for connectors, compliance tools, and audits

• Independent security & compliance audits\
– Annual third-party reviews\
– Incident response and emergency settlement mechanisms

Gency will evolve into a decentralized, privacy-native advertising and data collaboration protocol, enabling transparent value exchange between users, platforms, and advertisers.

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